Position to Win: Stand Out in the Market

In crowded, feature-heavy categories, teams often struggle to articulate what truly sets their solution apart. This session delivers a clear value position that moves beyond features and focuses on what customers care about most.

Your team walks away with:

• A sharp sense of what instantly grabs attention—and how to use it.
• Clarity on the messages that cut through noise and land every time.
• Bold, repeatable phrases the whole team can rally around to tell a clearer, stronger value story.

Stay in Your Lane

When teams are running at full speed, it’s easy to overlap, step on each other’s work, or unintentionally create confusion for the customer.

This workshop helps sales, marketers and executives move quickly and cohesively by clarifying roles and responsibilities, throughout the customer engagement lifecycle.

Participants will:

• Identify root‑cause alignment breakdowns and apply frameworks and tools to stay connected.
• Understand what it takes to operate as one unified sales team with a shared rhythm and governance model.
• Define clear ownership so roles don’t overlap, stall, or get dropped.
• Set rules of engagement that deliver a smoother, more consistent customer experience.

Rules of Engagement:
Cosell Edition

When multiple organizations show up without alignment, customers feel the friction—mixed messages, competing priorities, and slow momentum.

This session equips teams with a unified cosell strategy built on governance, accountability, and a deep understanding of the relationship landscape.

You will:

• Align on a set of priorities and opportunities rooted in actual customer problems.
• Share a clear view of the key relationships and stakeholders that matter most for joint success.
• Create a joint path that includes key moments in time that drive the opportunities forward – together – including innovation sessions, industry events, and joint POCs.