Workshops

Kickstart the work that moves you forward

Start small, learn fast, and decide your next move with confidence

Workshops help teams get unstuck and accelerate impact

Get an outside perspective fast

Bring in a neutral facilitator to break loops, challenge defaults, and surface blind spots to create forward motion.

Focus on what matters most  

Use a structured session to quickly surface where to focus, explore specific problems, and zero in on the opportunities that will drive results.

Learn, test, and plan your next move  

Get practical frameworks and a clear preview of the work, so you can gauge fit, impact, and readiness before investing more.

Pilot to Production
Cut Through Noise
Stop Team Overlap
Align Cosell Strategy
Make Partnerships Win
Workshop 1

Get Out of the Friendzone

Move from perpetual pilots to real production wins.

In this workshop, we unpack why pilots get stuck and provide a practical framework for designing pilots that avoid common pitfalls—such as scope creep, misaligned priorities, unmet KPIs, and stakeholder confusion.

Your team leaves with practical tools to:

  • Adopt a proven method to diagnose why your pilots stall.
  • Set the stage for real production wins.
  • Break the cycle of “endless pilot hell.”
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Workshop 2

Position to Win: Stand Out in the Market

In crowded, feature-heavy categories, teams often struggle to articulate what truly sets their solution apart.

This session delivers a clear value position that moves beyond features and focuses on what customers care about most.

Your team walks away with:

  • A sharp sense why your current positioning is failing.
  • Clarity on what the customer needs that cuts through noise.
  • A bold value-based messaging foundation your entire team can rally around.
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Workshop 3

Stay in Your Lane

When teams are running at full speed, it’s easy to overlap, step on each other’s work, and unintentionally create confusion for the customer.

This workshop helps sales, marketers, and executives move quickly and cohesively by clarifying roles and responsibilities throughout the customer engagement lifecycle.

Participants will:

  • Identify root‑cause alignment breakdowns and apply frameworks to stay connected.
  • Define clear ownership, so roles don’t overlap, stall, or get dropped.
  • Set rules of engagement that deliver smoother, more consistent customer experiences.
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Workshop 4

Rules of Engagement:
Cosell Edition

When multiple organizations show up without alignment, customers feel the friction—mixed messages, competing priorities, and slow momentum.

This session equips teams with a unified Cosell strategy built on governance, accountability, and a deep understanding of the customer’s problem set.

You will:

  • Align on a set of priorities and opportunities rooted in actual customer problems.
  • Share a clear view of the key relationships and stakeholders that matter most for joint success.
  • Create a joint path that drive the opportunities forward – together – including innovation sessions, industry events, and joint POCs.
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Workshop 5
The Partner Paradox

A partnership should be a strategic advantage, not just another logo on a slide.

Today’s technology requires partnerships, and customers expect it. However, many software and system integrators are only superficially aligned.

Through Red Thread’s alliance‑strategy workshop, learn what it takes to build strong, successful partnerships that move faster and go further.

You walk away with:

  • Clarity on where your current approach stalls—and why.
  • A sharp understanding of what today’s market demands.
  • Insight into what makes partnerships actually succeed.
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"After their coaching, we started winning our biggest customers.
I will never forget their help."

Philippe Tripodi

Co-founder and CTO, Mainstreaming.tv

"Our ROI took just six weeks."

Tim Wagner

Co-founder, Workist

Kickstart the work that moves you forward

Workshops make it easy to get a clear picture of the work, resources, and collaboration required so you can make decisions about where – and how – to invest next.

Book a workshop now
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