THE RED THREAD TEAM

We help tech companies empower their teams with clear go-to-market value proposition and frameworks.

Jason Nadal

Lisbon, Portugal

jason@redthreadadvising.com

David Graves

Seattle, Washington

david@redthreadadvising.com

Kathy Reynolds

Atlanta, Georgia

kathy@redthreadadvising.com

Nathan Riches

Nashville, Tennessee

nathan@redthreadadvising.com

Empowering our clients to lead the market with one forward-focused strategy.

Our areas of expertise include:

Partner and product strategy

Sales enablement and readiness

Sales transformation

Value proposition messaging and copy

GTM strategy, assets, campaign and event execution

Videography for event and storytelling

Let Red Thread accelerate how you go to market.

Unlock your superpower

Tech companies tend to prioritize features over the story, leaving potential customers overwhelmed and the purchase process unnecessarily complicated.

At Red Thread, we help you reveal what authentically sets your solution apart and craft a narrative that connects at every touchpoint—from product positioning to painless provisioning.

Our services

We bring it all together.